Flexible office listings for the digital age

Searching for the ideal flexible workplace can be a tedious process, we made the journey seamless.

Knight Frank trusted Tribe Digital to transform its estate listing site to cater for the new disruptive office leases on the market.

Client

Knight Frank

Industry

Real estate

Region

Ireland

Deliverable

User Research
Information Architecture
Messaging
UX / UI
Design System
Front- End Design

Audience

Start-Ups / Scale-Ups

Challenge

Legacy estate website provide cold and stubborn listings that reflect Old World estate terms.

Most are content in providing an address, a pop-up gallery and a phone number to a lead call-centre.

Flexible office terms and the agile management of the estate around the new office needs have revolutionised the market.

Estate agents now need to focus on listening to their clients every precise needs and providing them with the most flexibility in their leasing terms.

Knight Frank Flex platform invites all business owners to consider the wide range of flexible office available on the market, in full transparency.

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Brand values

We partner with top class providers.
We’re Flexible Solutions experts.
We plan for your future business growth.

Experience

The new site borrows design patterns from the most successful accommodation exchange platforms to deliver a workplace finder that is intuitive, informative and performant.

The truly user centric website helps business owners and office manager find and compare a wide range of flexible office leases, in their own terms.

Listings and leads rapid prototyping

Information architecture and messaging

User interface design

Platform development

Approach

Our approach included an extensive UX research phase that led us through stakeholder interviews, user interviews, international benchmarking and a gap analysis against the legacy estate site.

We rapidly decided to align the experience to the more immersive and user centric listing websites such as air’b’n’b and wework.

We then designed a flex office platform that integrates all the needs of business owners looking for flexible terms. We provided them with the full scale of flexible solutions available in the capital city, while allowing them to immerse themselves in each of the office listed.

Information Architecture

”Delighted to have moved into our amazing new home with IPUT Real Estate Dublin and to Alicia for taking us to tour multiple locations with Knight Frank Ireland Flex Solutions to finally land on finding the new home for Media Monks here in Dublin.”

Emmet McCaughey, Managing Director Ireland, Media Monks

Visual design

We designed a minimalist pastel platform that makes finding a flexible solution fast and easy.

The ultra simplified information architecture and the powerful search controls bring business owners closer to their next office, in a truly immersive and informative experience.

The design of the interface focuses on making it easy and appealing to look around, and helps company owners imagine how the new office will match the unique style and values of their business.