Enterprise Ireland is the government organisation responsible for the development and growth of Irish enterprises in world markets.
Enterprise Ireland work in partnership with Irish enterprises to help them start, grow, innovate and win export sales in global markets. In this way, they support sustainable economic growth, regional development and secure.
Regional development and secure employment. Tribe Digital were asked to redesign their global eLearning platform eiLearn. The platform is a new and innovative eLearning platform that has been designed to help Irish businesses overcome key challenges as they grow their business globally.
Client
Enterprise Ireland
Industry
Government
Region
Ireland
Deliverable
User Research
UX / UI
Design System
Engineering
Audience
Global Enterprise Ireland clients
Branding
Carefully considering the digital brand experience, we tailored our approach for Enterprise Ireland, focusing on crafting a digital brand that resonates with the global audience. Our strategy integrated cutting-the trust and reliability of a government agency with the innovation of a leading educational platform.
Emphasising authentic storytelling to highlight Enterprise Ireland’s dynamic model of supporting business.We ensure a compelling digital brand presence, driving engagement and positioning eilearn as a leader in the online learning space.
Nordic Noir
042d44
Flamingo
f15d5c
Homeworld
2794cc
Tardis Blue
003b71
Caribbean Blue
10bed2
Lighthouse
f3f3f4
Brand values
Reliable
Professional
Commitment
Innovative
Resourceful
Accessible
Global
Challenge
Enterprise Ireland is the government organisation responsible for the develo-pment and growth of Irish enterprises in world markets. They work in partnership with Irish enterprises to help them start, grow, innovate and win export sales in global markets. In this way, they support sustainable economic growth, regional development and secure.
Regional development and secure employment. Tribe Digital were asked to redesign their global eLearning platform eiLearn. The platform is a new and innovative eLearning platform that has been designed to help Irish businesses overcome key challenges as they grow their business globally.
We conducted in-depth analysis of user needs and current platform performance.
We developed a clear project roadmap outlining goals, user personas, and key features.
We then created an engaging user experiences, while establishing a consistent design system.
Final build which was rigorously tested, and launched followed by post-live optimisation.
Approach
Our approach included an extensive UX research phase that led us through stakeholder interviews, user interviews, google analytics review and heuristic evaluation of the current site.
Our research helped us identify the target users, their unique needs and how we could best deliver content to them.
From the start of the project to delivery, the Tribe team were extremely professional and the design and development more than exceeded our expectations. Our feedback from internal stakeholders and clients has been extremely positive and a reflection of the team’s effort in delivery.
Visual design
Our visual design approach for Enterprise Ireland’s eLearning platform was centred on clarity, ease of use, and engaging aesthetics. We adopted a clean, modern design with a focus on intuitive navigation to facilitate effortless learning experiences. The colour palette was carefully chosen to reflect Enterprise Ireland’s brand identity, instilling a sense of trust and authority while incorporating vibrant accents to foster an environment of innovation and creativity.
Typography was selected for readability and professionalism, ensuring that content is easily digestible. Interactive elements and micro-animations were strategically used to enhance user engagement without overwhelming the educational content. Overall, the design harmoniously blends Enterprise Ireland’s brand essence with a fresh, contemporary feel, appealing to a global audience.
Our approach humanised the eLearning experience, fostering a connection between users and content. Each image was chosen to inspire, educate, and resonate with the target audience, making the learning journey visually stimulating and relatable.
Our mobile design ensured a seamless, responsive learning on-the-go experience, with intuitive interfaces and easy-to-navigate content for optimal user experience.
Our design system closely followed the master brand guidelines from Enterprise Ireland whilst maintaining brand integrity for eiLearn, and facilitating brand extension as the platform evolves.
To mirror the flexibility of the grid and the movement of the robots, we developed a system to design dynamic and clean layouts for typography, images and animation.
Design system
Impact
User Engagement
+18%
User Satifaction
+62%
Post-launch, the redesigned eLearning platform saw increased engagement, higher user satisfaction, and a notable uptick in global user participation, solidifying eiLearn’s position in online education.
c o n t a c t
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