Overview
User Research & Insights are the foundation of exceptional UI and UX design. We help startups and digital teams gain a deep understanding of their users’ needs, behaviours, and motivations. Through interviews, usability testing, surveys, and analytics, we uncover the insights that guide strategic design decisions. Whether launching a new product or optimising an existing one, our research ensures your user experience is grounded in evidence—not assumptions.
Why work with us
We’re a human-centred agency that believes in designing with—not just for—your users. Our research approach combines qualitative depth with quantitative clarity to paint a full picture of your audience. We work collaboratively with product, marketing, and design teams to turn insight into action. With Tribe, you get more than research—you get direction.
It was an absolute pleasure dealing with Tribe Digital. I can see plainly how and why Tribe Digital are regarded and awarded as they are. Consummate professionals, talented, passionate and ambitious… it’s a Michelin grade recipe.
Eoghan Coleman
UN / International Organization for Migration
FAQ
Great design starts with understanding. Our User Research & Insights service helps uncover the data and patterns that shape better experiences. Here are the most common questions we get from teams looking to ground their UX in real-world behaviour.
What does User Research involve?
Interviews, usability testing, analytics review, surveys, and behaviour analysis to understand user needs and journeys.
What’s included in the deliverables?
Research findings, user personas, journey maps, usability reports, and actionable recommendations.
Do you conduct remote or in-person research?
We offer both—remote sessions are often quicker and more scalable.
How long does the research process take?
Typically 2–4 weeks depending on the scope, audience access, and methods used.