Overview
Benchmarking & Analysis helps product and design teams understand where they stand—and where to go next. We evaluate your product’s experience against key competitors, UX best practices, and industry standards to highlight gaps, opportunities, and differentiators. This service gives you the strategic context needed to make sharper design, content, and feature decisions that drive results.
Why work with us
We combine UX expertise with market insight to deliver analysis that’s both strategic and actionable. Our benchmarking isn’t just about what others are doing—it’s about what works, what doesn’t, and what your users expect. We help teams cut through noise, focus on what matters, and evolve their product with confidence.
It was an absolute pleasure dealing with Tribe Digital. I can see plainly how and why Tribe Digital are regarded and awarded as they are. Consummate professionals, talented, passionate and ambitious… it’s a Michelin grade recipe.
Eoghan Coleman
UN / International Organization for Migration
FAQ
Benchmarking helps you make better decisions by understanding what the market is doing and how your product compares. We’ve pulled together the top questions from founders, product leads, and UX teams exploring this service to guide experience strategy and prioritisation.
What is Benchmarking & Analysis?
A structured review of your product experience compared to competitors and UX best practices.
hat’s included in this service?
Competitive UX analysis, feature comparison, usability heuristics, and recommendations for design, content, or product.
How does this differ from a UX audit?
UX audits are internal reviews. Benchmarking adds external comparison to provide market and category context.
Who is this for?
Founders, product managers, and UX leads planning redesigns, feature prioritisation, or experience improvements.