a b o u t

A human-centred agency powered by passion.

We back courageous brands with heart. We believe in doing outstanding work for outstanding people on a mission to make things better.

We explore the limitless ways technology can improve lives, business and society. We aim to create the remarkable for our clients.

We partner with clients to build remarkable brands and benchmark products that create moments of wonder and deliver results.

a p p r o a c h

Our approach is grounded in building the right thing, for the right people, in the right way.

We apply a human-centred approach to each facet of our work. From how we treat others, to how we create experiences for our clients.

Our approach is driven by a desire to make things better and inspire people with our work. This acts as a guiding principle for us

s e r v i c e s

Tribe partners with clients across brand, experience, and engineering.

We specialise in digital brands, websites and digital products that set the standard within our industry.  Our capability is focused on creating brands with influence and products that represent best in class experiences.

If you have big goals for your brand, then we have the thinking, talent and experience to help you reach them. Our capabilities are focused on delivering results in measurable and meaningful ways.

Brand

Experience

Engineering

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Brand

We are digital-first agency focused on creating identities and narratives for brands in the digital world. Our approach revolves around defining what makes your brand unique and crafting messages that attract your digital audience. We work closely with you to develop a distinct digital identity, tone, and presence, bringing extraordinary digital brand interactions.

Brand Research + Analysis

We are a digital-first brand agency focused on creating identities and narratives for brands in the digital world. Our approach revolves around defining what makes your brand unique and crafting messages that attract your digital audience. We work in closely with you to develop a distinct digital identity, tone, and presence, bringing extraordinary digital brand interactions.

Digital Brand Strategy

Brand Naming

Digital Positioning + Differentiation

It starts with brand. We work to define your story, your reason for existing and the key messages that help you communicate the reasons customers should buy from you. The output is a set of deliverables you need to deliver seamless, connected and meaningful

Digital Identity Creation

The output is a set of deliverables you need to deliver seamless, connected and meaningful experiences for your customers. We work closely with businesses to design their brand identity, tone of voice and behaviours.

Web Messaging Strategy

The output is a set of deliverables you need to deliver seamless, connected and meaningful experiences for your customers. We work closely with businesses to design their brand identity, tone of voice and behaviours.

Brand Experience Design

The output is a set of deliverables you need to deliver seamless, connected and meaningful experiences for your customers. We work closely with businesses to design their brand identity, tone of voice and behaviours.

Digital Brand Guidelines

The output is a set of deliverables you need to deliver seamless, connected and meaningful experiences for your customers. We work closely with businesses to design their brand identity, tone of voice and behaviours.

Experience

Our approach is based on deep user empathy where we seek to understand needs & behavioural patterns with our proven methods everywhere your audience is – in real life or remote. The insights gathered make their way into designs that create authentic connections through the use of both aesthetics and behavioural science. Our focused intention is producing design that is not only beautiful, but useful to users and ultimately serves a commercial purpose.

User Research + Insights

It starts with brand. We work to define your story, your reason for existing and the key messages that help you communicate the reasons customers should buy from you.

Experience Strategy

Prototyping + Testing

It starts with brand. We work to define your story, your reason for existing and the key messages that help you communicate the reasons customers should buy from you.

Information Architecture

It starts with brand. We work to define your story, your reason for existing and the key messages that help you communicate the reasons customers should buy from you

User Experience Design

It starts with brand. We work to define your story, your reason for existing and the key messages that help you communicate the reasons customers should buy from you.

Interface Design

Design Systems

It starts with brand. We work to define your story, your reason for existing and the key messages that help you communicate the reasons customers should buy from you.

Art Direction

Motion + Interaction Design

Engineering

We combine technical expertise, collaboration, and business understanding, to provide solutions that help you provide maximum utility for users and achieve competitive advantage. From strategic direction and platform selection, to full build, customisation and testing – we have a decade of experience delivering digital solutions for some of the worlds biggest and best known brands.

Websites

create authentic connections through the use of both aesthetics and behavioural science. Our focused intention is producing design that is not only beautiful, but useful to users and ultimately serves a commercial purpose.

Web Applications

We work closely with businesses to design their brand identity, tone of voice and behaviours. Working collaboratively we focus on a single purposeful outcome, delivering extraordinary brand experiences.

Mobile Apps

It starts with brand. We work to define your story, your reason for existing and the key messages that help you communicate the reasons customers should buy from you. The output is a set of deliverables you need to deliver seamless, connected and meaningful experiences for your customers.

Ecommerce Websites

It starts with brand. We work to define your story, your reason for existing and the key messages that help you communicate the reasons customers should buy from you.

Motion + Interaction Development

It starts with brand. We work to define your story, your reason for existing and the key messages that help you communicate the reasons customers should buy from you.

API Integration

It starts with brand. We work to define your story, your reason for existing and the key messages that help you communicate the reasons customers should buy from you.

c l i e n t s

We partner with visionary leaders and brands who are driven to disrupt industries and redefine categories with exceptional experiences.

Start-ups

Startups revolutionise industries and inspire individuals to build the future. They are fast-paced, full of promise and laden with possibilities. These small companies have the power to change the world.

Starting a new venture is however not without its challenges. From scarce resources to intense competition. Tribe has over a decade’s experience supporting startups from concept to Series A and beyond.

Scale-ups

Having established product-market fit and a loyal customer base, scaling up poses new, more significant challenges. Customer retention, feature expansion, tech scalability, and keeping pace with customer needs become your main focus.

With over a decade of experience we have the insight to navigate the complex problems scale-ups most often face. From continuous product evolution to ensuring retention and meeting ever changing user needs, we’ve helped at each step.

Enterprise

Established enterprises face unique challenges in a digital-first world. They must innovate continuously while managing complex operations and sustaining market leadership. Staying competitive is increasingly difficult.

We understand the intricacies of large-scale operations, helping to streamline processes, implement cutting-edge technologies, and maintain competitive advantage in rapidly evolving markets.

p e o p l e

People are our most valued asset, they are at the centre of our purpose.

Our agency is comprised of diligent, practiced professionals with diverse skills across strategy, design, production and technology.

We are united by a common purpose – to work with outstanding people to deliver category-leading experiences for bold and ambitious brands.

c u l t u r e

We are a human-centred company. We are a tribe that depends on a harmonious, symbiotic relationship with co-workers, clients and users.  Our values drive us to produce work for people we care about, that has a positive impact on the world around us.

Precision

+ Play

Precision

Our design philosophy is steeped in Swiss precision, combining rigour and a systematic approach to ensure every project embodies timeless quality and excellence.

Play

We commit ourselves to precision in our work, tempered with playfulness and a quest for remarkable, joy filled moments that fuel extradinary customer experiences.

Mastery

+ Humility

Mastery

Our commitment to mastery drives our work. We harness our collective ability to deliver work of the highest standard and aim to set the bar in our industry with each experience we create.

Humility

We embrace humility by placing collective wisdom at the forefront of our process. This allows us to create with an open heart and include all perspectives leading to the most impactful work.

Prudence

+ Bravery

Prudence

Experience has taught us prudence. We balance bold creativity with practical insight in order to remain focused on delivering creative, yet strategically sound work for clients.

Bravery

We are fuelled by bravery.  Never afraid to present bold, innovative solutions to client challenges. Each context presents opportunities for us to break new ground.

Empathy

+ Leadership

Empathy

We cultivate empathy and humility, prioritising listening deeply to needs and seeking to understand. This is fundamental to our human-centred approach.

Leadership

Guided by experience, we have the clarity and fortitude to navigate challenges we’ve faced before, drawing on our past encounters to inform present decisions.

t e n e t s

Committed to creating benchmark experiences, we are led by guiding principles that form the foundation of our approach.

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We believe good design is good business

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We believe simpler is better

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We value clients, coworkers and users

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We put users at the centre of design decisions

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We listen to what the data tells us

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We see the interface as the brand

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We work in an idea meritocracy

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We don’t ever want to make the user think

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We are passionate about making things better

h o n o u r s

We are proud to have our agency’s commitment to excellence in digital experience recognised by some of the leading awards in our industry.

Spider Awards

2024

Finalist

Large Agency of the Year

2024

Finalist

Best Website for Mount Congreve

2024

Finalist

Best Website for Waterford Treasures

2023

Finalist

Large Agency of the Year

2023

Finalist

Best in E-commerce

2023

Finalist

Best in Universal Design

2023

Finalist

Best Website

2022

Winner

Large Agency of the Year

2022

Finalist

Best Website for Knight Frank

2022

Finalist

Best in Universal Design for Enterprise Ireland

2022

Finalist

Best in Universal Design for Knight Frank

2022

Finalist

Best eCommerce website for Higgins Butchers

2022

Finalist

Best eCommerce website for My Stadium Seat

2019

Winner

Best Small Agency of the Year

2019

Winner

Best Innovation

2019

Finalist

Best Use of Disruptive Technology

2019

Finalist

Digital Transformation Award

2018

Winner

Best Small Agency of the Year

2018

Finalist

Best App

2018

Finalist

Best in Mobile Commerce

2018

Finalist

Best in Travel, Tourism & Sport

2018

Finalist

Best in UX Design

2018

Finalist

Best Start Up

2017

Winner

Best in Business to Business

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