We partner with clients to build remarkable brands and benchmark products that create moments of wonder and deliver results.
a p p r o a c h
Our approach
Our approach is grounded in building the right thing, for the right people, in the right way.
We apply a human-centred approach to each facet of our work. From how we treat others, to how we create experiences for our clients.
Our approach is driven by a desire to make things better and inspire people with our work. This acts as a guiding principle for us
s e r v i c e s
Our services
Tribe partners with clients across brand, experience, and engineering.
We specialise in digital brands, websites and digital products that set the standard within our industry. Our capability is focused on creating brands with influence and products that represent best in class experiences.
If you have big goals for your brand, then we have the thinking, talent and experience to help you reach them. Our capabilities are focused on delivering results in measurable and meaningful ways.
We are digital-first agency focused on creating identities and narratives for brands in the digital world. Our approach revolves around defining what makes your brand unique and crafting messages that attract your digital audience. We work closely with you to develop a distinct digital identity, tone, and presence, bringing extraordinary digital brand interactions.
Brand Research + Analysis
We are a digital-first brand agency focused on creating identities and narratives for brands in the digital world. Our approach revolves around defining what makes your brand unique and crafting messages that attract your digital audience. We work in closely with you to develop a distinct digital identity, tone, and presence, bringing extraordinary digital brand interactions.
Digital Brand Strategy
Brand Naming
Digital Positioning + Differentiation
It starts with brand. We work to define your story, your reason for existing and the key messages that help you communicate the reasons customers should buy from you. The output is a set of deliverables you need to deliver seamless, connected and meaningful
Digital Identity Creation
The output is a set of deliverables you need to deliver seamless, connected and meaningful experiences for your customers. We work closely with businesses to design their brand identity, tone of voice and behaviours.
Web Messaging Strategy
The output is a set of deliverables you need to deliver seamless, connected and meaningful experiences for your customers. We work closely with businesses to design their brand identity, tone of voice and behaviours.
Brand Experience Design
The output is a set of deliverables you need to deliver seamless, connected and meaningful experiences for your customers. We work closely with businesses to design their brand identity, tone of voice and behaviours.
Digital Brand Guidelines
The output is a set of deliverables you need to deliver seamless, connected and meaningful experiences for your customers. We work closely with businesses to design their brand identity, tone of voice and behaviours.
Our approach is based on deep user empathy where we seek to understand needs & behavioural patterns with our proven methods everywhere your audience is – in real life or remote. The insights gathered make their way into designs that create authentic connections through the use of both aesthetics and behavioural science. Our focused intention is producing design that is not only beautiful, but useful to users and ultimately serves a commercial purpose.
User Research + Insights
It starts with brand. We work to define your story, your reason for existing and the key messages that help you communicate the reasons customers should buy from you.
Experience Strategy
Prototyping + Testing
It starts with brand. We work to define your story, your reason for existing and the key messages that help you communicate the reasons customers should buy from you.
Information Architecture
It starts with brand. We work to define your story, your reason for existing and the key messages that help you communicate the reasons customers should buy from you
User Experience Design
It starts with brand. We work to define your story, your reason for existing and the key messages that help you communicate the reasons customers should buy from you.
Interface Design
Design Systems
It starts with brand. We work to define your story, your reason for existing and the key messages that help you communicate the reasons customers should buy from you.
Art Direction
Motion + Interaction Design
We combine technical expertise, collaboration, and business understanding, to provide solutions that help you provide maximum utility for users and achieve competitive advantage. From strategic direction and platform selection, to full build, customisation and testing – we have a decade of experience delivering digital solutions for some of the worlds biggest and best known brands.
Websites
create authentic connections through the use of both aesthetics and behavioural science. Our focused intention is producing design that is not only beautiful, but useful to users and ultimately serves a commercial purpose.
Web Applications
We work closely with businesses to design their brand identity, tone of voice and behaviours. Working collaboratively we focus on a single purposeful outcome, delivering extraordinary brand experiences.
Mobile Apps
It starts with brand. We work to define your story, your reason for existing and the key messages that help you communicate the reasons customers should buy from you. The output is a set of deliverables you need to deliver seamless, connected and meaningful experiences for your customers.
Ecommerce Websites
It starts with brand. We work to define your story, your reason for existing and the key messages that help you communicate the reasons customers should buy from you.
Motion + Interaction Development
It starts with brand. We work to define your story, your reason for existing and the key messages that help you communicate the reasons customers should buy from you.
API Integration
It starts with brand. We work to define your story, your reason for existing and the key messages that help you communicate the reasons customers should buy from you.
c l i e n t s
Our clients
We partner with visionary leaders and brands who are driven to disrupt industries and redefine categories with exceptional experiences.
Start-ups
Startups revolutionise industries and inspire individuals to build the future. They are fast-paced, full of promise and laden with possibilities. These small companies have the power to change the world.
Starting a new venture is however not without its challenges. From scarce resources to intense competition. Tribe has over a decade’s experience supporting startups from concept to Series A and beyond.
Scale-ups
Having established product-market fit and a loyal customer base, scaling up poses new, more significant challenges. Customer retention, feature expansion, tech scalability, and keeping pace with customer needs become your main focus.
With over a decade of experience we have the insight to navigate the complex problems scale-ups most often face. From continuous product evolution to ensuring retention and meeting ever changing user needs, we’ve helped at each step.
Enterprise
Established enterprises face unique challenges in a digital-first world. They must innovate continuously while managing complex operations and sustaining market leadership. Staying competitive is increasingly difficult.
We understand the intricacies of large-scale operations, helping to streamline processes, implement cutting-edge technologies, and maintain competitive advantage in rapidly evolving markets.
p e o p l e
Our people
People are our most valued asset, they are at the centre of our purpose.
Our agency is comprised of diligent, practiced professionals with diverse skills across strategy, design, production and technology.
We are united by a common purpose – to work with outstanding people to deliver category-leading experiences for bold and ambitious brands.
Eoin McKenna
Founding Director
Sébastien Sicot
Strategy Director
Joao Rosa Miranda
Production Director
Maxime
Design Director
c u l t u r e
Our culture
We are a human-centred company. We are a tribe that depends on a harmonious, symbiotic relationship with co-workers, clients and users. Our values drive us to produce work for people we care about, that has a positive impact on the world around us.
Precision
+ Play
Precision
Our design philosophy is steeped in Swiss precision, combining rigour and a systematic approach to ensure every project embodies timeless quality and excellence.
Play
We commit ourselves to precision in our work, tempered with playfulness and a quest for remarkable, joy filled moments that fuel extradinary customer experiences.
Mastery
+ Humility
Mastery
Our commitment to mastery drives our work. We harness our collective ability to deliver work of the highest standard and aim to set the bar in our industry with each experience we create.
Humility
We embrace humility by placing collective wisdom at the forefront of our process. This allows us to create with an open heart and include all perspectives leading to the most impactful work.
Prudence
+ Bravery
Prudence
Experience has taught us prudence. We balance bold creativity with practical insight in order to remain focused on delivering creative, yet strategically sound work for clients.
Bravery
We are fuelled by bravery. Never afraid to present bold, innovative solutions to client challenges. Each context presents opportunities for us to break new ground.
Empathy
+ Leadership
Empathy
We cultivate empathy and humility, prioritising listening deeply to needs and seeking to understand. This is fundamental to our human-centred approach.
Leadership
Guided by experience, we have the clarity and fortitude to navigate challenges we’ve faced before, drawing on our past encounters to inform present decisions.
t e n e t s
Our tenets
Committed to creating benchmark experiences, we are led by guiding principles that form the foundation of our approach.
We believe good design is good business
We believe simpler is better
We value clients, coworkers and users
We put users at the centre of design decisions
We listen to what the data tells us
We see the interface as the brand
We work in an idea meritocracy
We don’t ever want to make the user think
We are passionate about making things better
h o n o u r s
Our honours
We are proud to have our agency’s commitment to excellence in digital experience recognised by some of the leading awards in our industry.
Spider Awards
Finalist
Large Agency of the Year
Finalist
Best Website for Mount Congreve
Finalist
Best Website for Waterford Treasures
Finalist
Large Agency of the Year
Finalist
Best in E-commerce
Finalist
Best in Universal Design
Finalist
Best Website
Winner
Large Agency of the Year
Finalist
Best Website for Knight Frank
Finalist
Best in Universal Design for Enterprise Ireland
Finalist
Best in Universal Design for Knight Frank
Finalist
Best eCommerce website for Higgins Butchers
Finalist
Best eCommerce website for My Stadium Seat
Winner
Best Small Agency of the Year
Winner
Best Innovation
Finalist
Best Use of Disruptive Technology
Finalist
Digital Transformation Award
Winner
Best Small Agency of the Year
Finalist
Best App
Finalist
Best in Mobile Commerce
Finalist
Best in Travel, Tourism & Sport
Finalist
Best in UX Design
Finalist
Best Start Up
Winner
Best in Business to Business