Overview
Our Brand Audit service gives startups and marketing leaders a clear, objective picture of how their brand is performing. We evaluate visual identity, messaging, digital presence, and competitive position to surface strengths, inconsistencies, and opportunities for improvement. Using a human-centred lens and data-backed analysis, we provide actionable insights to elevate your brand. Whether preparing for a rebrand or just looking to realign, our audits are a smart first step.
Why work with us
We combine strategic rigour with creative empathy. Our team approaches every audit as a collaborative investigation—asking the right questions, studying your brand experience end-to-end, and surfacing insights that are both honest and hopeful. We believe in making things better, not just critiquing. And we present our findings clearly, with recommendations that support both short-term wins and long-term transformation.
It was an absolute pleasure dealing with Tribe Digital. I can see plainly how and why Tribe Digital are regarded and awarded as they are. Consummate professionals, talented, passionate and ambitious… it’s a Michelin grade recipe.
Eoghan Coleman
UN / International Organization for Migration
FAQ
We know an audit can sound intimidating—but it shouldn’t be. Our Brand Audit process is designed to be collaborative, constructive, and full of value. Below are the most frequent questions we get about what’s involved, what you’ll receive, and how to get started.
What is a Brand Audit?
A diagnostic review of your brand’s current performance across identity, messaging, digital touchpoints, and market perception.
What does the audit include?
Analysis of visual identity, tone of voice, website experience, competitor benchmarking, and recommendations for improvement.
How do you conduct the audit?
Through stakeholder interviews, UX analysis, brand reviews, and competitive research.
How long does a Brand Audit take?
Typically 2–3 weeks depending on brand complexity and the depth of review required.