BWG are Ireland’s leading retail and wholesale distributor with over 14,000 customers  they are the largest of their kind in Ireland. They distribute stock through well known brands such as Spar, Mace & Londis.

BWG had a need to build a sleek, responsive and high performance application which would be the core stock ordering system across their network of stores. Shoplink seamlessly marries the business need to be functionally very powerful with the best of B2C design and usability.  Due to the diverse nature of Shoplink’s customer base and supply network a key driver for the development was to ensure that the product, price and promotion information displayed was customer specific.